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With our passion for fly-fishing it is a must that we in ArcticSilver Innovation (ASI) operate from the "Arctic region". Here we are surrounded by magnificent, clean and beautiful scenery, with direct access to great fishing possibilities in seas, rivers and lakes. The harsh and rugged northern territory is our perfect playground for product development and for the testing of prototypes. Our brand "tone of voice" is built on key factors that are prevalent in "The Arctic region": rivers, fish, mountains, fjords and glaciers surrounded by magnificent scenery provide the perfect inspiration and framework for the development of new innovative fly fishing products.

It will be a pleasure to invite our agents and dealers to our main base in the North. A small charming place in the North makes such a difference - far away from the coffee bars and city lights.